A new Sydney showroom under a new guise – StylecraftHOME – caters to the residential and commercial sector, and answers to Australian design as well as international brands.

Fore more than 60 years Stylecraft has been the go-to for high-end, original and contemporary furniture for the commercial, educational and hospitality markets. The new venture, dubbed StylecraftHOME sees the Australian-based, Asia-Pacific focused retailer move into a new market, that of the home.

A breakfast was held in celebration of, and in, the new Sydney flagship store at 100 William Street, Woolloomooloo; the former Westfield Tower and one of the most prominent buildings in the inner Sydney district.

The pastel-infused showroom, designed by Matt Sheargold of international design practice, HASSEL, displays a carefully curated selection of lounging, dining, home office and outdoor furniture from the Australian designers and international brands Stylecraft represents. To complement the space is a selection of accessories from Top3 by Design.

StylecraftHOME
stylecrafthome.com.au

Words by Holly Cunneen