Two worlds collide in the latest Arflex campaign, in which Australian art and Italian design come together in an inimitable collaboration.

A special exhibition and photographic campaign that celebrates contemporary Australian art, organised by the Australian arm of the Italian furniture brand Arflex, is set to launch at Poliform, Sydney, before travelling to Melbourne.

The exhibition is a mélange of artists and designers from across the world and local talent. To curate and best convey such vastly different mix of design styles, colours, origins and inspirations, Arflex brought on board Dana Tomic Hughes, a local and well-known interior designer and curator, and the founder of Yellowtrace.

You might recognise historic designs such as the Botolo chair by Cini Boeri or the Elettra chair by BBPR. There are contemporary pieces, too, such as the Infinity table by Claesson Koivisto Rune, the Leafo armchair by Jamie Hayon and the Tellin armchair by Luca Nichetto. Sculptures by Australian artists Anna-Wili Highfield and Sean Meilak are dotted in amongst the mix of contemporary and long-standing furniture designs.

“The concept was about exploring the complimentary, yet opposing nature of these uniquely Australian subjects,” says Dana, “with the boundary-pushing furniture designs that Arflex is internationally known for.”

It’s a truly unique approach to celebrating Australian art through Italian design – and vice versa. The tagline to the campaign captures the sentiment poetically: celebrating contemporary Australian art and artful Italian design.

The exhibition will be launched in Sydney on the 13th February and in Melbourne on the 27th February at the respective Poliform showrooms. In Melbourne, it will remain for two weeks, open to the public from the 28th February to 15th March. It has been captured on film by Daniel Shipp and Simon Davidson.

Poliform
poliformaustralia.com.au

Arflex
arflex.poliformaustralia.com.au

Photography courtesy of Arflex

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