New design is forged by young designers. But it takes marketing consortium’s such as smart Scando outfits like Muuto to push the names of individuals into the stratosphere, as Belinda Aucott reports.

Muuto has be a great player in the Scandinavian design scene over the past 5 years. With an MBA background and previous experience as strategy consultants, founder Peter Bonnén and Kristian Byrge launched Muuto in 2006. Using their shared passion for new Scandinavian design they worked together to harbor and nurture new individual talent.

“At Muuto we believe that good design starts with the person behind, which is why we handpick the brightest design talent and leading contemporary designers in Scandinavia and give them the freedom to express their individual story through everyday objects.”

Muuto is firmly rooted in Scandinavian design, picking up their new designers from Sweden, Norway, Finland and Denmark. Muuto’s philosophy is to give their designers freedom to express their personal design philosophy when designing everyday products for the home.

“This gives Muuto designs great diversity and character and further links them to the Nordic heritage – a heritage Muuto is proud of and that all the designers carry with them as part of their professional luggage”, says Kristian Byrge.

Information, products and shops can be found at muuto.com