The "raw beauty, tough femininity and effortless cool" that weave together to fashion the DNA of Australian fashion label, Aje, have been translated into interior architecture by We Are Triibe for the label's latest retail store in Claremont Quarter, Perth.
In the current retail climate wherein physical stores are more and more frequently relocating to the world of eCommerce, Pip Vassett has done things the other way around. Five years after establishing IN BED she opens her first bricks-and-mortar store in Sydney.
