In Melbourne HAY launched its new city flagship – the second in Australia – with an intimate and relaxed breakfast soiree. Relive the morning, beautifully documented by HAY.
In Melbourne HAY launched its new city flagship – the second in Australia – with an intimate and relaxed breakfast soiree. Set within the beautifully illustrated interiors of Collingwood’s Hope Street Radio, the breakfast event saw many of Melbourne’s lead design editors, photographers and revered stylists gather to enjoy delectable breakfast dishes.
Tables were set with colourful vases and summery blooms evoking a morning spent in the gardens. Over glasses of juice and coffee, guests caught up with the HAY team including special guests from HAY, and heard from Cult founder Richard Munao on his long friendship and history with HAY, which lead to the brand’s launch into the Australian market.
Following breakfast, guests enjoyed a leisurely walk up to Melbourne’s first HAY flagship, situated in the heart of Fitzroy at 176 Johnston Street. The store has already made a splash in its local neighbourhood with its colourful exteriors painted by artist Jasmine Mansbridge, and a monolithic counter of galactic patterning, designed by Adam Goodrum using recycled milk bottle caps. Not to mention all the enviable HAY goods housed within!
Alice Blackwood is the Editorial Director at Indesign Media, and Editor of Indesign magazine and Indesignlive.com. She is a trained journalist and editor, with a background in branding and communications strategy.
For more than 15 years Alice has been a passionate advocate of the architecture and design industry within Australia and the wider Indo-Pacific region. Through her work on international design festivals, regional awards programs including the INDE.Awards, as well as in print and digital media, she has helped establish numerous major platforms that recognise and celebrate the region’s most exciting architecture and design, and elevate those industry leaders into the global spotlight.
“Our region’s design is defined by its fresh, yet hungry entrepreneurial spirit, its bold thought and brave actions, the flawless execution of complex ideas, and world-leading outcomes. I’m fascinated by all the moving parts of our architecture and design community – the businesses, the brands, the big-thinkers and everyday-doers.”
Alice remains an active member of the Australian design and media industries as a Moderator, MC, Judge, Commentator, Mentor and Advisor. Among her main passions are workplace design, education design, healthcare design, wellness design, hospitality design and the business of design.
