Shifting the showroom experience through collaboration

Collaborations are exciting and inspiring. Seeing two (or more) minds band together to create something new and unexpected makes us look on in awe, sparking the creative parts in all of us. This year, at Melbourne Indesign The Project was embraced with wholehearted enthusiasm. Entering a showroom meant being overwhelmed with surprise, excitement, joy and the urge to Instagram – right away! And the common element among all involved was collaborative engagement.

The role of the exhibition stand and showroom space is no longer purely focused around showcasing product for sale. In a day and age where we can browse, shop and specify online, showrooms offer up the perfect opportunity for staging inspiring, collaborative activities such as The Project.

Café Culture + Insitu with DKO Architecture and Hot Black

Coco Republic with Greg Natale and Sony DADC

Cosentino Australia with The Writers Bench
From pop-up installations that were all about texture, colour, look and feel, right through to experimental product investigations, The Project teased out ideas and talking points around the 2014 Project theme, Inception.

Artedomus with Studio You Me and Thomas Coward

Arthur G and The Selvedge Group with Bruce Henderson Architects

Business Interiors by Staples with ZWEI
It was with pure excitement that visitors walked through, around, under and into Project installations which at times took over an entire space. Many brands revealed the more textural and detailed side of their products through interactive activities that invited customers to get up close and playful with materials, forms, shapes and more.